Terms of use

These terms govern your use of Coldbrrr (coldbrrr.com). By using the site you agree to them. If you do not agree, do not use the site. Plain English, no surprises.

Who we are

Coldbrrr is an independent publication about cold water immersion — ice baths, plunge tubs, cold showers, the practice around them, and the gear that goes with them. We are not affiliated with any manufacturer or programme.

The nature of what we publish

Everything on Coldbrrr is opinion and information intended for a general adult audience (age of majority in your jurisdiction; sixteen or older at minimum). It is not medical advice, not fitness prescription, not physical therapy, not psychiatric care, not legal advice, and not financial advice. We are careful with what we say, but we are journalists and enthusiasts, not doctors.

The important health caveat

Cold water immersion is a real physiological stress. It causes an immediate spike in heart rate and blood pressure, a large sympathetic nervous system response, and in a small number of people can trigger a cardiac event. It is not appropriate for everyone.

Talk to your health care professional before starting a cold water practice, especially if you have any cardiovascular condition, high blood pressure, an arrhythmia, respiratory condition, Raynaud’s, are pregnant, are immunocompromised, or are on medication that affects heart rate, blood pressure, or thermoregulation. Do not begin a practice based on anything you read on Coldbrrr. Use the site as one input among several, not as a replacement for personalised medical guidance.

If you experience chest pain, breathing difficulty, dizziness that does not settle quickly, an irregular pulse, loss of coordination, or persistent numbness during or after cold immersion, stop and seek medical review immediately. Never attempt cold water immersion alone if you are unfamiliar with your body’s response — have a companion or safe exit plan in place.

Affiliate links and how we earn

Some links on Coldbrrr are affiliate links. When you click one and buy something, we may earn a small commission at no extra cost to you. See the full affiliate disclosurefor the details. The commission never changes what we write. When the answer is “save your money,” that is the answer you get.

Content and intellectual property

All content on the site — articles, headlines, photography, illustrations, design, and code — is copyright Coldbrrr unless another source is credited. You may:

• Read the site, share links to it, and quote briefly with attribution.
• Print or save articles for your own personal reference.

You may not:

• Republish articles in full on another site.
• Use the content to train machine-learning models, large language models, or any automated system, in whole or in part, without written permission.
• Scrape the site programmatically. Our robots.txt and User-Agent restrictions reflect our current preferences; please respect them.
• Sell or license any of our content or design.
• Use the Coldbrrr name, logo, or brand identity to imply endorsement, affiliation, or sponsorship of anything we have not endorsed in writing.
• Reverse-engineer, decompile, or attempt to derive source code from any compiled asset on the site.

Links to other sites

We link to third-party sites for products, sources, and further reading. We have no control over those sites, do not endorse everything on them, and are not responsible for their content or how they handle your data. When you follow a link, their terms and privacy policy apply to your visit.

The newsletter

When the newsletter opens, subscribing is voluntary. If you subscribe we will send occasional emails about new articles and things worth your attention. Every email includes a one-click unsubscribe link. See the privacy policy for what we do with your email address.

User conduct

We do not currently host comments, uploads, or user accounts. If we add those features later, we will update this section. In the meantime: please do not attempt to disrupt the site, gain unauthorised access, transmit malware, interfere with other visitors’ use, extract data at scale, or use the site for any unlawful purpose.

Disclaimers

The site and its content are provided on an “as is” and “as available” basis, without warranties of any kind, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, or completeness. We try to be accurate and to update articles when the underlying facts change, but we do not guarantee that content is current, complete, or free of errors. Prices, product availability, research findings, and best practices change over time. Verify anything that matters before you act on it.

Limitation of liability

To the maximum extent permitted by law, Coldbrrr and anyone associated with producing the site (including contributors, hosts, and service providers) will not be liable for any direct, indirect, incidental, special, consequential, punitive, or exemplary damages arising from your use of the site, your inability to use the site, or your reliance on its content. This includes any harm from following advice about cold water practice, from products purchased through our links, from actions taken based on our reviews, or from any interruption or error in the site.

To the extent liability cannot be excluded by law, our total aggregate liability to you for any claim arising out of or in connection with these terms or the site is limited to the greater of AUD $100 or the total amount you have paid us in the twelve months preceding the claim (which for a free content site will typically be zero).

Nothing in these terms excludes or limits liability that cannot lawfully be excluded, including liability for personal injury caused by our negligence, fraud, fraudulent misrepresentation, or any other liability that cannot be limited under applicable consumer protection law.

Indemnity

You agree to indemnify and hold harmless Coldbrrr, its contributors, and its service providers from any claim, loss, damage, cost (including reasonable legal fees), or liability arising from your misuse of the site, your breach of these terms, or your infringement of any third party’s rights.

Governing law and jurisdiction

These terms are governed by the laws of South Africa. Any dispute arising out of or in connection with these terms that cannot be resolved by discussion will be subject to the exclusive jurisdiction of the competent courts of South Africa. Where mandatory consumer protection laws of your country of residence apply, those laws are not affected by this clause.

Force majeure

We are not liable for any failure or delay in performance caused by circumstances beyond our reasonable control, including but not limited to acts of God, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, accidents, network infrastructure failures, or strikes.

Severability

If any provision of these terms is found by a court of competent jurisdiction to be invalid or unenforceable, that provision will be enforced to the maximum extent permissible, and the remaining provisions will remain in full force and effect.

Entire agreement

These terms, together with the privacy policy and affiliate disclosure, constitute the entire agreement between you and Coldbrrr regarding your use of the site and supersede any prior agreements or understandings.

Changes to these terms

We may update these terms from time to time. Substantive changes will be flagged by an updated date at the top. If you continue to use the site after a change, you are agreeing to the updated terms.

Contact

Email hello@coldbrrr.com.